To make it easier for first-time homebuyers to understand the mortgage process, FHA.com published online definitions of common and complex mortgage terminology. Bouncing Pixel moved these terms into action with an animation campaign promoted on its client's website, secondary blog site, and throughout it's social media channels.
A simple 2D animation style was conceived and designed from the ground up. Summarizing key points for each term, we drafted 15 to 30-second scripts that were professionally recorded and overlayed onto the rich animation sets.
Background music was scored, recorded, and provided by our longtime friend Andrew Karnavas.
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